GE Lighting Style

GE: What's Your Lighting Style

Help set the mood with assorted GE bulbs.

Keathley Advertising and Firstborn's new site for GE helps visitors determine the preferred lighting style of their homes.

Within the site, a narrator guides you through a quick, 8-question quiz which illuminates a house in the background with different GE bulbs depending on your answers. After the quiz, you'll get a lighting style report page which breaks down your personality and ideal lights within each room. You can then explore each room further and roll over each bulb to get info while controlling a "moodometer" with your mouse to change the lighting depending on your mood.

Go to the Web site

Download Full Campaign (PDF)

Full Credits

Client: GE
Agency: Keathley Advertising
Executive Creative Director: Tom Keathley
Copywriter: Julie Jones,
Brandi Hensler
Art Director: Doug Herberich
Digital Agency: Firstborn
Creative Director (Firstborn): Joon Park
Executive Director: Dan LaCivita
Producer: Avery Holden,
Lesley Florie
Lead Designer: Jennifer Xin
Designer: Claes Källarsson,
Tim Jockel,
Brett Swanson
Software Engineer: Ryan Jafari
Video Production: Firstborn Studio

Tags

electronics, visual, North America, U.S.

Dodge

Since both The New York Times and AllPar.com have already broken the embargo, we don't mind telling you all you need to know about the 2009 Dodge Ram. The look is as aggressive as a Ram should be, but slippier through the air than past models. Instead of upping the ante with an even larger grille, Dodge designers instead tipped the angle of the grille forward to impart the face of their truck with a solid presence. Another interesting styling touch is molding the rear bumper around the two chrome tipped tailpipes instead of having the pipes just poke out beneath.

Mechanically speaking, the '09 Ram comes ready to play with a new 5.7L HEMI V8 with 380 HP and 404 ft.-lb. of torque (the Toyota Tundra's 5.7L V8 produces 381 HP and 401 ft.-lb. of torque for comparison's sake). There's also a 4.7L V8 available with 310 HP and 330 ft.-lb. of torque and a 3.7L V6 making 215 HP and 235 ft.-lb. of torque. Transmissions include a six-speed manual and four- and five-speed automatics, and gear ratios run from 3.21 to 3.55 to 3.92 to 4.10. When optimally configured, the new Ram can sprint to 60 MPH in a mere 7 seconds. Snappy for a full-size truck, wouldn't you say?

LittleBigPlanet

'LittleBigPlanet' dá vida nova aos jogos de plataforma

Game permite que usuário crie suas próprias fases no PlayStation 3.
Séries Banjo-Kazooie e Crash Bandicoot retornam em novas versões.

Bonecos de pano são as estrelas de 'LittleBigPlanet'

saiba mais

• Referência ao Corão adia lançamento de LittleBigPlanet
• Feira de games no Japão vira vitrine para lançamentos da Sony
• Novo 'Need for speed' retoma perseguições policiais nos games
• Grupo lança paródia de game de culinária para protestar contra maus-tratos animais
• Vendas de videogames crescem 18% em outubro nos EUA

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Um dos jogos mais inovadores do PlayStation 3 é um clássico jogo de plataforma 2D. Qualquer pessoa que já tenha jogado um game vai entender imediatamente que o objetivo é levar seu herói da esquerda para a direita da tela (e às vezes, para baixo e para cima) até chegar ao final de cada fase.

O herói é Sackboy, um dos personagens mais bacanas da história recente dos games. Ele parece um boneco costurado com tecido grosseiro, mas o estúdio Media Molecule conseguiu criar expressões contagiantes que, a princípio, seriam impossíveis devido aos movimentos limitados da criatura. Ao longo do jogo você acumula novos acessórios e pode até criar uma versão feminina do personagem.

O universo de Sackboy é tão instigante quanto ele. As fases do jogo são construídas com objetos 3D que parecem ter texturas reais. Sackboy pode, por exemplo, escalar pedaços de roupa, mas escorrega se for tentar o mesmo em uma superfície de vidro. Os cenários representam diferentes lugares do mundo, como selvas africanas e metrôs de cidades grandes, e guardam obstáculos desafiadores.

Depois de terminar algumas fases, você pode começar a criar suas próprias e compartilhá-las com outros jogadores na comunidade on-line da Sony, a PlayStation Network. Se a comunidade continuar a crescer, ainda teremos grandes obras de arte feitas com esse jogo nos próximos anos.

'LittleBigPlanet'

Leroy Merlin

http://www.plus-belle-ma-maison.com

Leroy Merlin é uma rede de lojas de materiais de construção, decoração, jardinagem e bricolagem, fundada na França em 1923.

A rede chegou ao Brasil em 1998 e a Portugal em 2006. Além desses e da França, a rede também atua em outros 6 países: Espanha (desde 1989), Polônia (1996), Itália (1996), Rússia (2004), China (2004) e Grécia (2005). Em alguns países, a rede atua com marcas como Bricoman, Aki, Weldom, Obi e Bricocenter, com lojas de menor porte.

A Leroy Merlin contabiliza 308 lojas no mundo, com 36 mil funcionários e faturamento de € 6,6 bilhões (aproximadamente R$ 18,1 bilhões).

OKAYDAVE


http://okaydave.com

The student design portfolio of Dave Werner from the graduate program at Portfolio Center in Atlanta, Georgia, USA.

2007 / June 22^nd/ Dave Werner’s Okaydave

http://okaydave.com | Local Screenshot

If someone were to ask me for the ultimate example of a digital portfolio, I would point them to Dave Werner’s Okay Dave. This site represents all that is good and right in the world of interactive design, and packages it in an undeniably personal package of Dave’s personality.

Dave’s Portfolio is on the way

I remember back in… well I don’t remember exactly when, but it was a long time ago. About the time Flash 8 was first released — because I remember the flash video piece. It was undescribable, but from the second I watched it, I knew I was going to love this site.

The site that replaced that video is probably the best combination of motion, sound, and illustration I’ve seen to date. Every transition, every easing, every loading screen is just done to absolute perfection. Tie in some home-made movies, and absolutely amazing illustrations by Dave, and you have the ultimate piece of interactive art. This isn’t some templated design spewed forth in lazy HTML. This is a hand-sculpted piece of art done in Dave’s own image.

I need not mention that Dave’s work is stunning as well. He’s one of the most gifted designers I’ve ever seen, and I’m glad to see he’s doing well. It seems like Dave’s starting up a design studio up in San Francisco. I tell you — if there’s one designer I’d like to have on my team, it’s Dave. I can only imagine the great work Minor is going to put out in the near future.